Blog & News
Google Trends: A Rich Source of Data for Health Policy Analysis - New Brief
May 30, 2017:A new brief from SHADAC examines Google Trends as a source of internet search data and provides an example of how researchers are using these data to study health policy under a grant from the Robert Wood Johnson Foundation (RWJF) SHARE program.
The brief authors note that the data available through Google Trends can be used to study health policy at both the state and sub-state level over time and offer some advantages over traditional sources of surveillance data (e.g., surveys) including timeliness, efficiency, transparency, and accessibility. However, users should be aware that certain groups of people might be over- or under-represented among internet search data because of variability in online access and internet search usage among subpopulations. Additionally, there is some evidence that Google Trends search results are not stable over time due to continuous algorithm updates by Google.
The brief highlights the use of Google Trends by Dr. Sarah Gollust (University of Minnesota) and Dr. Erika Franklin Fowler (Wesleyan University), who capitalized on the data available through Google Trends in order to conduct a SHARE-funded analysis of (a) whether geographic regions with higher rates of uninsurance spent more time researching ACA marketplace plans and health insurance coverage generally during the first ACA open enrollment period and (b) whether other local-level factors were associated with higher search volumes. The researchers found that internet searches for health insurance terms varied widely across the country, with areas of high pre-ACA rates of uninsurance more likely to search in higher volumes for the key terms "Obamacare" and "health insurance," and geographically dispersed rural areas exhibiting a higher search volume than large urban areas.
Learn more about the SHARE project led by Sarah Gollust and Erika Franklin Fowler.
About SHARE
State Health Access Reform Evaluation (SHARE) is a national program of the Robert Wood Johnson Foundation that supports rigorous research on issues surrounding state health reform. The SHARE program is managed by SHADAC.
Publication
Using Google Trends to Support Health Policy Analysis
This brief describes a rich source of internet search data--Google Trends--and provides an example of how researchers are using these data to study health policy.
Access additional content from the SHARE-funded research project led by Dr. Sarah Gollust and Dr. Erika Franklin Fowler.